Aaron Hurst

Thursday, June 26, 7:30 p.m.

The Purpose Economy: Lessons from the Front Lines of the New Economy


A series of shifts are happening in our economy: Millennials are trading in conventional career paths to launch tech start-ups, start small businesses that are rooted in local communities, or freelance their expertise. Globally recognized entrepreneur, founder of Taproot Foundation and CEO of Imperative, Aaron Hurst, argues in his latest book that while these developments seem unrelated at first, taken together they reveal a powerful pattern that points to purpose as the new driver of the American economy.

"Here is that rare animal, a business book grounded in compassion. The Purpose Economy taps into our deep craving for meaning in our life and work. If Aaron Hurst is right, and I think he is, we are on the threshold of a new, more value-rich era in business. This book will help you find your place in it." - Daniel H. Pink, author of To Sell is Human and Drive

The Purpose Economy highlights how meaning- not products and services- makes the world go around. Aaron Hurst, a pioneer and visionary leader in social innovation, has captured a tectonic shift in the global economy that has local consequences for all of us.” Adam Grant, Professor, Wharton School of Business; Author, Give and Take

Aaron Hurst is the founder and president of the Taproot Foundation, a nonprofit organization building a national pro bono marketplace and leading the global service movement through its award-winning Service Grant program. Widely known for his thought-leadership in civic engagement, nonprofit management and corporate social responsibility, Aaron is an Ashoka and Draper Richards Kaplan Foundation fellow and has been formally recognized as a social innovator by the Aspen Institute, Social Venture Network, Fast Company, Commonwealth Club, the Manhattan Institute, the State of California, and the Alliance for Nonprofit Management. 

Event date: 
Thursday, June 26, 2014 - 7:30pm
Event address: 
1010 El Camino Real
94025-4349 Menlo Park