The Art of Doing Business Across Cultures: 10 Countries, 50 Mistakes, and 5 Steps to Cultural Competence By Craig Storti Cover Image

The Art of Doing Business Across Cultures: 10 Countries, 50 Mistakes, and 5 Steps to Cultural Competence (Paperback)

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Description


The go-to guide for intercultural competence in the global business arena.

In 50 short, simple conversations, speakers from two different cultures misinterpret each other, with serious consequences for the bottom line and ongoing business relations.

The Art of Doing Business Across Cultures presents five brief (8-10 lines), unsuccessful conversational exchanges between Americans and their business colleagues in 10 different locations-the Arab Middle East, Brazil, China, England, France, Germany, India, Japan, Mexico, and Russia. These situations illustrate the five most common cultural differences between Americans (and other northern Europeans) and each of the featured cultures through debriefing each conversation to illustrate where the cultural mistake occurred, and suggesting a practical fix to prevent similar misunderstandings in the future.

The Art of Doing Business Across Cultures is a quick tour of the most common cultural differences Americans/No. Europeans encounter when doing business in ten of the world's key markets.

About the Author


Craig Storti is founder and co-director of Communicating Across Cultures, a Washington, D.C.-based intercultural communication training and consulting firm. With work appearing in the Washington Post, Los Angeles Times, and Chicago Tribune, he is the author of six books. Having lived nearly a quarter of his life abroad, he lives now in Maryland. www.craigstorti.com

Praise For…


"There has never been a time in world history when communicating across cultures has been more important. Technology now allows us to contact each other but fails to support the type of communication needed for real global conversations. Craig Sorti's new book, The Art of Doing Business Across Cultures, creatively guides each of us in effectively communicating across the many cultures that form our global community."—Nancy J. Adler


Product Details
ISBN: 9781941176146
ISBN-10: 1941176143
Publisher: Nicholas Brealey
Publication Date: January 24th, 2017
Pages: 228
Language: English