Open Leadership (Hardcover)

Open Leadership Cover Image
By Li
$29.07
Usually Ships in 1-5 Days

Description


An essential guide for leaders who want to use social media tobe "open" while maintaining control

"Be Open, Be Transparent, Be Authentic" are the currentleadership mantras-but companies often push back. Business ispremised on the concept of control and yet the new world orderdemands openness-leaders do not know how to be open and bein control. This must-have resource will help the modern leaderunderstand how to lead in the new open world-where blogging, twittering, facebooking, and digging are becoming the norm. theauthor lays out the steps that leaders must take to transform theirorganizations and themselves into being "open" -and exactly whatthat will mean.

  • Shows how to use social media to become an openorganization
  • Offers basic advice for leaders who are adapting to the new eraof openness in the marketplace
  • The author Charlene Li is one of the foremost experts on socialmedia and technologies

In easy-to-understand language, this book will help leadersorient themselves to social networking and other technologicaladvances.

About the Author


CHARLENE LI is founder of the Altimeter Group and the coauthor of the critically acclaimed, bestselling book Groundswell. She is one of the foremost experts on social media and technologies, and is a consultant and independent thought leader on leadership, strategy, social technologies, interactive media, and marketing. Formerly, Li was vice president and principal analyst at Forrester Research and a consultant with Monitor Group. She was named one of The 12 Most Creative Minds of 2008 by Fast Company, and one of the Most Influential Women in Technology 2009. To follow Charlene and to get a number of free resources to help you start transforming the way you lead, visit open-leadership.com.
Product Details
ISBN: 9780470597262
ISBN-10: 0470597267
Publisher: John Wiley & Sons
Publication Date: May 24th, 2010
Pages: 311
Language: English