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GARY VAYNERCHUK author of The Thank You Economy on Monday, April 4, 5:30 p.m. In the Roy Kepler Pavilion at Kepler's Books -- 1010 El Camino Real, Menlo Park Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media - those that can shift their outlook and operations to be more customer-aware and fan-friendly - will pull away from the pack and profit in today's markets. Gary has captured attention with his pioneering, multifaceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family's local retail wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog about wine. His lessons on social media, passion, transparency, and reactionary business are not to be missed! Intero Agents get FREE ADMISSION + 6% of Your Purchase is DONATED to The Intero Foundation. Here's how: just make your purchase on this page. To attend the event, go to HometownPeninsula.org and register using code KONA. When you arrive for the event on 4/4, give us your Intero business card.
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