Which get-out-the-vote efforts actually succeed in ethnoracial communities--and why? Analyzing the results from hundreds of original experiments, the authors of this book offer a persuasive new theory to explain why some methods work while others don't.

Exploring and comparing a wide variety of efforts targeting ethnoracial voters, Lisa Garcia Bedolla and Melissa R. Michelson present a new theoretical frame--the Social Cognition Model of voting, based on an individual's sense of civic identity--for understanding get-out-the-vote effectiveness.

Lisa Garcia Bedolla is associate professor of social and cultural studies at UC Berkeley. Melissa Michelson is professor of political science at Menlo College, Atherton.