DOUG EDWARDS

Credit: Joanne Riske 

 

Doug Edwards

Monday, July 18, 7:00 p.m.

I'm Feeling Lucky: The Confessions of Google Employee Number 59  BUY NOW

 

Comparing Google to an ordinary business is like comparing a rocket to an Edsel. No academic analysis or bystander’s account can capture it. Now Doug Edwards, Employee Number 59, offers the first inside view of Google, giving readers a chance to fully experience the bizarre mix of camaraderie and competition at this phenomenal company. Edwards, Google’s first director of marketing and brand management, describes it as it happened. We see the first, pioneering steps of Larry Page and Sergey Brin, the company’s young, idiosyncratic partners; the evolution of the company’s famously nonhierarchical structure (where every employee finds a problem to tackle or a feature to create and works independently); the development of brand identity; the races to develop and implement each new feature; and the many ideas that never came to pass. Above all, Edwards—a former journalist who knows how to write—captures the “Google Experience,” the rollercoaster ride of being part of a company creating itself in a whole new universe. 

Edwards was the director of consumer marketing and brand management at Google from 1999 to 2005 and was responsible for setting the tone and direction of the company’s communications with its users. Prior to joining Google, Edwards was the online brand group manager for the San Jose Mercury News, where he conceived and led development of the technology news site siliconvalley.com.

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Event date: 
Monday, July 18, 2011 - 7:00pm
Event address: 
1010 El Camino Real
94025-4349 Menlo Park
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