The Art of Social Media: Power Tips for Power Users (Hardcover)

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Don't miss the authors at Kepler's on Thursday, December 4th, at 7:30 p.m. If you aren't able to make it to the event, we will have lots of signed copies available. Kepler's is the exclusive seller of signed copies of The Art of Social Media. 

SPECIAL NOTE FROM GUY: anyone who purchases a copy of The Art of Social Media at the signing will receive a free copy of his book, APE: Author, Publisher, Entrepreneur-How to Publish a Book.

— Pam

Description


By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you.


But there's no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he's ever met, to offer The Art of Social Media the one essential guide you need to get the most bang for your time, effort, and money.


With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, andeffectivelyintegrate socialmedia and blogging.


For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, great stuff, no fluff.

About the Author


Guy Kawasakiis the chief evangelist of Canva, an online design service, and an executive fellow of the Haas School of Business at U.C. Berkeley. Previously, he was the chief evangelist of Apple and special advisor to the CEO of the Motorola business unit of Google. His many acclaimed books include The Art of the Start and Enchantment. Visitwww.twitter.com/GuyKawasaki Peg Fitzpatrickis a social media strategist innovating the world of social media. She s spearheaded successful social-media campaigns for Motorola, Google, Audi, Canva, and Virgin. When she dies and meets Saint Peter, the first thing he ll say is, I follow you on Pinterest. Visit www.pinterest.com/PegFitzpatrick"
Product Details
ISBN: 9781591848073
ISBN-10: 1591848075
Publisher: Portfolio
Publication Date: December 4th, 2014
Pages: 208
Language: English