From Randi Zuckerberg, social media and technology expert and former marketing executive at Facebook, comes a welcome, essential guide to understanding social media and technology and how they influence and inform our lives online and off.
Technology and social media have changed, enhanced, and complicated every facet of our lives--from how we interact with our friends to how we elect presidents, from how we manage our careers to how we support important causes, from how we find love to how we raise our children.
The technology revolution is not going away. We can't hide from it or pretend that it's not changing our lives in a thousand different ways. So how do we deal? In Dot Complicated, Randi Zuckerberg shows us. Through first hand accounts of her time at Facebook and beyond, where Zuckerberg witnessed this remarkable shift, she details the opportunities and obstacles, problems and solutions, to this new online reality. In the process, she establishes rules to bring some much-needed order and clarity to our connected, complicated, and constantly changing lives online. "The Internet, social networks, and smartphones," Zuckerberg writes, "have given us amazing new tools and ways of communicating, collaborating, and living with one another. We can use new technology to understand and solve some very old challenges that individuals and communities around the world have faced since long before Facebook, or anything like it, existed."
Invaluable, timely, and engaging, Dot Complicated reveals how to make it through your life online in one piece--from the etiquette of unfriending and the power of crowdsourcing to the perils of photo tags and the importance of teaching your kids how to be tech savvy.